GoHighLevel · Cost per leadUpdated October 2026Data Jan 2025 – Sep 2026
GoHighLevel Cost Per Lead Benchmark 2026
From January to September 2026, the median GoHighLevel business paid $25 per new contact in ad spend, up from $22 in 2025.
2025 and 2026 combined
- Average
- $49
- Most common
- $20–$35
- Median
- $24
What a new contact costs, counted in GoHighLevel
Across both years, the most common range is $20–$35, where 29% of businesses land, and the middle half sit between $13 and $41. The average is $49, well above the median of $24: a minority of businesses sit far out.
The typical new contact cost 6% more in 2026
Month by month, the median business's CRM cost per lead from January to September 2026 was 6% higher than the same months of 2025.
Cost per lead by month
- 2025
- 2026 (to Sep)
Median of businesses active each month. Months with too few businesses are left blank. Source: HelloConversions, GoHighLevel CRM data.
| Month | 2025 | 2026 | Change |
|---|---|---|---|
| Jan | $25.76 | $26.90 | +4% |
| Feb | $18.84 | $23.25 | +23% |
| Mar | $23.10 | $26.09 | +13% |
| Apr | $22.73 | $24.44 | +8% |
| May | $25.30 | $29.53 | +17% |
| Jun | $26.00 | $25.32 | −3% |
| Jul | $25.76 | $22.76 | −12% |
| Aug | $19.98 | $23.59 | +18% |
| Sep | $23.90 | $27.18 | +14% |
| Oct | $27.22 | not yet | |
| Nov | $22.58 | not yet | |
| Dec | $29.08 | not yet |
— means too few businesses that month to report.
16% lower
Median business, CRM-verified cost per lead vs the Meta-reported figure for the same spend
HelloConversions customers see a cost per lead 16% lower than Ads Manager reports
Same ad spend, more of the real leads counted. Meta's pixel misses leads that iOS privacy settings, blocked cookies and in-app browsers hide from it; the CRM still records them. The free report shows the comparison business by business.
What counts, and how it's measured
- Cost per lead
- All Meta and Google ad spend divided by every new contact in GoHighLevel, with bulk imports left out. It counts every contact, not only the ones an ad platform claims, so it isn't the same measure as Ads Manager's cost per lead.
- Who's included
- GoHighLevel businesses connected to HelloConversions, Jan 2025 – Sep 2026, measured from their CRM: contacts, payments and email campaigns. Each business counts once per year, unweighted. We don't publish names or how many businesses there are, so every chart shows shares.
- The monthly line
- Each month shows the median business: a few far-out businesses would otherwise drag the line around.
- Updated monthly
- Complete months only, refreshed early each month; this page uses data through September 2026. Year-over-year changes on the monthly charts compare the same months of 2026 and 2025.
Questions
What is a normal cost per lead in GoHighLevel?
Counting every new contact in the CRM against all Meta and Google spend, the median business pays $25, and the middle half pay between $13 and $43. It counts every new contact, including ones no ad platform claims, so it isn't the same measure as the cost per lead in Ads Manager.
Is GoHighLevel cost per lead going up or down?
The median business's figure was $25 in 2026 so far, up from $22 in 2025. Month by month, the median business's CRM cost per lead from January to September 2026 was 6% higher than the same months of 2025.
Where does this data come from?
From GoHighLevel businesses connected to HelloConversions: their CRM contacts, payments and email campaigns, plus the Meta and Google ad accounts linked to them. It's measured data, not a survey. We don't publish names or how many businesses there are.
Put your cost per lead next to the benchmark
The full report puts your CRM next to real GoHighLevel businesses, with the Ads Manager vs CRM comparison and every ad platform metric. Free, and it opens as soon as you submit.