GoHighLevel · Average order valueUpdated October 2026

GoHighLevel Average Order Value Benchmark 2026

From January to September 2026, the median GoHighLevel business took $212 per payment, up from $197 in 2025.

2025 and 2026 combined

Average
$1,053
Most common
< $50
Median
$197

What a typical payment is worth

Across both years, the most common range is < $50, where 30% of businesses land, and the middle half sit between $42 and $1,433. The average is $1,053, well above the median of $197: a minority of businesses sit far out.

30%< $504%$50–$10017%▾ median$100–$2006%$200–$3006%$300–$5006%$500–$1K13%▾ avg$1K–$2.5K17%$2.5K+
Share of GoHighLevel businesses in each range, 2025 and 2026 combined. Each business counts once per year.

Average order value, month by month

Month by month, the median business's average order value from January to September 2026 was 34% lower than the same months of 2025. Over each year as a whole the median business moved the other way, up from $197: the monthly figures rest on fewer businesses each month, so read the line as a rough guide.

Average order value by month

HelloConversions
  • 2025
  • 2026 (to Sep)
$0$200$400$600$800JanFebMarAprMayJunJulAugSepOctNovDec20262025

Median of businesses active each month. Months with too few businesses are left blank. Source: HelloConversions, GoHighLevel CRM data.

Median average order value by month
Month20252026Change
Jan$316.10$265.22−16%
Feb$237.85$316.79+33%
Mar$365.18$466.93+28%
Apr$495.32$580.94+17%
May$481.09$473.97−1%
Jun$537.70$395.25−26%
Jul$549.53$306.68−44%
Aug$464.45$218.44−53%
Sep$655.38$196.26−70%
Oct$285.71not yet
Nov$427.18not yet
Dec$159.58not yet

— means too few businesses that month to report.

16% lower

Median business, CRM-verified cost per lead vs the Meta-reported figure for the same spend

HelloConversions customers see a cost per lead 16% lower than Ads Manager reports

Same ad spend, more of the real leads counted. Meta's pixel misses leads that iOS privacy settings, blocked cookies and in-app browsers hide from it; the CRM still records them. The free report shows the comparison business by business.

What counts, and how it's measured

Average order value
Net revenue divided by payments, per business: live payments that succeeded or were partially refunded, net of refunds, in US dollars.
Payments
We can only see payments processed through GoHighLevel and linked to HelloConversions. Payments taken through third-party processors or checkouts outside GHL aren't counted.
Who's included
GoHighLevel businesses connected to HelloConversions, Jan 2025 – Sep 2026, measured from their CRM: contacts, payments and email campaigns. Each business counts once per year, unweighted. We don't publish names or how many businesses there are, so every chart shows shares.
The monthly line
Each month shows the median business: a few far-out businesses would otherwise drag the line around.
Updated monthly
Complete months only, refreshed early each month; this page uses data through September 2026. Year-over-year changes on the monthly charts compare the same months of 2026 and 2025.

Questions

What is a typical average order value in GoHighLevel?

The median business takes $212 per payment, and the middle half take between $40 and $1,716. The spread is wide because GoHighLevel runs everything from low-priced trials to high-ticket coaching.

Is GoHighLevel average order value going up or down?

The median business's figure was $212 in 2026 so far, up from $197 in 2025. Month by month, the median business's average order value from January to September 2026 was 34% lower than the same months of 2025. Over each year as a whole the median business moved the other way, up from $197: the monthly figures rest on fewer businesses each month, so read the line as a rough guide.

Does this count every payment?

We can only see payments processed through GoHighLevel and linked to HelloConversions. Payments taken through third-party processors or checkouts outside GHL aren't counted.

Where does this data come from?

From GoHighLevel businesses connected to HelloConversions: their CRM contacts, payments and email campaigns, plus the Meta and Google ad accounts linked to them. It's measured data, not a survey. We don't publish names or how many businesses there are.

Put your order value next to the benchmark

The full report puts your CRM next to real GoHighLevel businesses, with the Ads Manager vs CRM comparison and every ad platform metric. Free, and it opens as soon as you submit.

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