GoHighLevel · Cost per customerUpdated October 2026Data Jan 2025 – Sep 2026
GoHighLevel Customer Acquisition Cost Benchmark 2026
From January to September 2026, the median GoHighLevel business spent $769 in ads for each new paying customer, up from $520 in 2025.
2025 and 2026 combined
- Average
- $1,690
- Most common
- $100–$250
- Median
- $616
What a new customer costs
Across both years, the middle half of businesses sit between $218 and $2,006; no single range dominates. The average is $1,690, well above the median of $616: a minority of businesses sit far out.
The typical new customer cost 25% more in 2026
Month by month, the median business's cost per new customer from February to September 2026 was 25% higher than the same months of 2025.
Cost per customer by month
- 2025
- 2026 (to Sep)
Median of businesses active each month. Months with too few businesses are left blank. Source: HelloConversions, GoHighLevel CRM data.
| Month | 2025 | 2026 | Change |
|---|---|---|---|
| Jan | — | $427.60 | |
| Feb | $422.21 | $607.19 | +44% |
| Mar | — | $665.72 | |
| Apr | $261.63 | $755.47 | +189% |
| May | $372.72 | $654.15 | +76% |
| Jun | $237.89 | $428.83 | +80% |
| Jul | $323.63 | $373.51 | +15% |
| Aug | $344.32 | $276.51 | −20% |
| Sep | $467.21 | $206.71 | −56% |
| Oct | $622.41 | not yet | |
| Nov | $563.70 | not yet | |
| Dec | $397.30 | not yet |
— means too few businesses that month to report.
16% lower
Median business, CRM-verified cost per lead vs the Meta-reported figure for the same spend
HelloConversions customers see a cost per lead 16% lower than Ads Manager reports
Same ad spend, more of the real leads counted. Meta's pixel misses leads that iOS privacy settings, blocked cookies and in-app browsers hide from it; the CRM still records them. The free report shows the comparison business by business.
What counts, and how it's measured
- Cost per customer
- All Meta and Google ad spend divided by contacts making their first-ever payment through GoHighLevel. A business that takes most payments elsewhere will look more expensive here than it is.
- Payments
- We can only see payments processed through GoHighLevel and linked to HelloConversions. Payments taken through third-party processors or checkouts outside GHL aren't counted.
- Who's included
- GoHighLevel businesses connected to HelloConversions, Jan 2025 – Sep 2026, measured from their CRM: contacts, payments and email campaigns. Each business counts once per year, unweighted. We don't publish names or how many businesses there are, so every chart shows shares.
- The monthly line
- Each month shows the median business: a few far-out businesses would otherwise drag the line around.
- Updated monthly
- Complete months only, refreshed early each month; this page uses data through September 2026. Year-over-year changes on the monthly charts compare the same months of 2026 and 2025.
Questions
What is a good customer acquisition cost for a GoHighLevel business?
The median business spends $769 in ads for each new paying customer, and the middle half spend between $242 and $1,969. What's good depends on what a customer is worth: compare it with your average order value and how often customers buy again.
Is GoHighLevel customer acquisition cost going up or down?
The median business's figure was $769 in 2026 so far, up from $520 in 2025. Month by month, the median business's cost per new customer from February to September 2026 was 25% higher than the same months of 2025.
Does this count every payment?
We can only see payments processed through GoHighLevel and linked to HelloConversions. Payments taken through third-party processors or checkouts outside GHL aren't counted.
Where does this data come from?
From GoHighLevel businesses connected to HelloConversions: their CRM contacts, payments and email campaigns, plus the Meta and Google ad accounts linked to them. It's measured data, not a survey. We don't publish names or how many businesses there are.
Put your CAC next to the benchmark
The full report puts your CRM next to real GoHighLevel businesses, with the Ads Manager vs CRM comparison and every ad platform metric. Free, and it opens as soon as you submit.