Facebook Ads · Ad spendUpdated October 2026Data Jan 2025 – Sep 2026
Facebook Ad Spend Benchmark 2026
From January to September 2026, the median Facebook Ads account spent $3,899 a month, down from $4,079 in 2025.
2025 and 2026 combined
- Average
- $12,147
- Most common
- $10K–$25K
- Median
- $3,978
How much Facebook advertisers spend a month
Across both years, the middle half of ad accounts spent between $1,658 and $10,586; no single range dominates. The average is $12,147, well above the median of $3,978, because a minority of accounts spent far more than the rest.
The typical Facebook Ads account spent 13% less a month in 2026
Month by month, the median ad account's monthly ad spend from January to September 2026 was 13% lower than the same months of 2025.
Monthly ad spend by month
- 2025
- 2026 (to Sep)
Median ad account each month. Months with too few ad accounts are left blank. Source: HelloConversions, Meta Marketing API.
| Month | 2025 | 2026 | Change |
|---|---|---|---|
| Jan | $6,685 | $4,460 | −33% |
| Feb | $5,950 | $5,816 | −2% |
| Mar | $5,744 | $5,610 | −2% |
| Apr | $6,223 | $5,603 | −10% |
| May | $5,389 | $5,203 | −3% |
| Jun | $6,524 | $5,995 | −8% |
| Jul | $6,497 | $3,060 | −53% |
| Aug | $3,797 | $3,053 | −20% |
| Sep | $3,784 | $3,817 | +1% |
| Oct | $3,972 | not yet | |
| Nov | $4,275 | not yet | |
| Dec | $6,405 | not yet |
— means too few ad accounts that month to report.
16% lower
Median business, CRM-verified cost per lead vs the Meta-reported figure for the same spend
HelloConversions customers see a cost per lead 16% lower than Ads Manager reports
Same ad spend, more of the real leads counted. Meta's pixel misses leads that iOS privacy settings, blocked cookies and in-app browsers hide from it; the CRM still records them. The free report shows the comparison business by business.
What counts, and how it's measured
- Monthly ad spend
- An ad account's spend for the year divided by the months it actually ran ads, so a part-year (including this one) compares fairly with a full year.
- Who's included
- Meta ad accounts connected to HelloConversions, Jan 2025 – Sep 2026, pulled from the ad platform's own API rather than a survey. Each ad account counts once per year, unweighted, so a large account counts the same as a small one. We don't publish names or how many accounts there are, so every chart shows shares.
- Minimums
- An ad account counts toward a year with at least $1,000 in spend and 10,000 impressions, and toward a month with $250. A month with fewer than 5 qualifying ad accounts is left blank rather than shown from a handful.
- The monthly line
- Each month shows the median ad account rather than the average: a few very large accounts would otherwise drag the line around.
- Updated monthly
- Complete months only, refreshed early each month; this page uses data through September 2026. Year-over-year changes on the monthly charts compare the same months of 2026 and 2025.
Questions
How much do businesses spend on Facebook Ads per month in 2026?
The median Facebook Ads account spent $3,899 a month in 2026 so far, and the middle half spent between $1,616 and $10,955. Spend says more about stage and ambition than about performance; compare it with your cost per lead and per customer.
Is Facebook Ads ad spend going up or down?
Down. The median ad account spent $3,899 a month in 2026 so far, down from $4,079 in 2025. Month by month, the median ad account's monthly ad spend from January to September 2026 was 13% lower than the same months of 2025.
Where does this data come from?
From Meta ad accounts connected to HelloConversions, pulled straight from the ad platform's API, and from the GoHighLevel CRMs they feed. It's measured data, not a survey. We don't publish names or how many accounts there are, so every chart shows the share of ad accounts rather than counts.
How often are these benchmarks updated?
Every month, as soon as the month is complete. The numbers here run through September 2026.
See where your spend sits against the benchmark
The full report puts every metric next to real GoHighLevel businesses, cost per lead and CAC included, each with the spread and the year-over-year change. Free, and it opens as soon as you submit.