The Meta Pixel alone isn't enough
Meta recommends server-side CAPI alongside the pixel for maximum data quality. Hello Conversions handles the server-side part automatically — no Gateway setup, no manual tokens, no code.
- iOS 14+ App Tracking Transparency bypassed
- Ad blockers can't block server-to-server events
- Meta's Event Match Quality score improves significantly
- Better Advantage+ campaign optimization with more data
- Automatic deduplication with browser pixel events
Event Match Quality
Pixel only vs. Pixel + Hello Conversions CAPI
GHL events → Meta standard events
Hello Conversions automatically maps your GoHighLevel pipeline stages and actions to Meta's standard conversion events.
What changes when CAPI is live
Lower cost per acquisition
More conversion data means Meta's algorithm finds high-value audiences faster — reducing wasted spend.
Better audience targeting
Enhanced matching with hashed emails and phone numbers builds richer custom and lookalike audiences.
Accurate ROAS reporting
When every conversion is tracked, your reported ROAS reflects actual revenue — not a fraction of it.
Most advertisers are losing up to 40% of their revenue on missed conversions.
We help you fix your tracking for good and capture every single conversion, so your ads are more profitable and you get more customers from the same spend.
30 minutes with JJ · No pitch deck, no obligation